Vestas is adapting its commercial setup and operating model, which includes the creation of a new region within Vestas, Vestas Latin America, per 1 January 2022, and a simplification of Vestas’ reporting setup that entails that from today all Regional Presidents will be reporting directly into Vestas’ Group President and Chief Executive Officer, Henrik Andersen.
The adapted commercial setup also includes changes in Vestas’ top management, most prominently that Juan Araluce after almost ten years as Vestas’ Chief Sales Officer will be succeeded by Javier Rodriguez Diez, who currently serves as President of Vestas Mediterranean. The appointment of Javier Rodriguez Diez as Vestas’ new Chief Sales Officer is effective by 1 July and he will become part of Vestas’ Executive Management with commercial and sales responsibility across onshore and offshore wind globally as well as relocate to Copenhagen with immediate effect.
As President of Vestas Mediterranean, Javier Rodriguez Diez will be replaced by Jose Luis Jimeno, currently SVP of Global Service Commercial, who has previously served as SVP of Service in Vestas Mediterranean. At the same time, Laura Beane, currently Chief Renewables Officer of Engie North America, will become President of Vestas North America on 1 July, succeeding Eduardo Medina Sanchez, who will leave the company by end of August. Eduardo Ricotta Torres Costa, who currently serves as Head of Sales for Latin America, has been appointed Regional President of Vestas Latin America from 1 January 2022.
