July August 2013

The term ‘agile positioning’ may have been coined recently by The Switch to refer to its way of responding to market change. But ‘lean start-up methodology’, which is very similar in its approach, has been practised by many companies. In the article on page 6, Mr Kurttila explains ‘agile positioning’ and how The Switch has used this concept to refine its business model.

Publisher's Note

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