GE has announced the brand names of the future companies it will create through its planned separation into three public companies focused on the sectors of healthcare, energy, and aviation.
GE HealthCare will be the name of GE’s healthcare business. GE’s existing energy portfolio of businesses, including Renewable Energy, Power, Digital, and Energy Financial Services, will sit together under the brand name GE Vernova. GE Aerospace will be the name of GE’s aviation business. In early 2024, GE plans to execute the tax-free spin-off of GE Vernova, GE’s portfolio of energy businesses. The new name is a combination of “ver,” derived from “verde” and “verdant” to signal the greens and blues of the Earth, and “nova,” from the Latin “novus,” or “new”.
